Department of Education and Knowledge

Project Timeline

2023

Service Used

Campaigns & Advertising Digital Marketing

Case Study

We were honored to work on the launch campaign for the Charter Schools, commissioned by the Abu Dhabi Department of Education. Our scope included developing the advertising plan and executing the campaign across various media channels, digital platforms, and social media. We also designed informative awareness materials using infographics to ensure the messages were delivered clearly and effectively to the target audience.

Launch of the Charter Schools Campaign

Commissioned by: Abu Dhabi Department of Education

Overview

We were honored to lead the launch campaign for the Charter Schools initiative in Abu Dhabi. The project aimed to raise awareness of the newly introduced educational model and drive community engagement across the emirate.

Our Role

⦁ Development of a comprehensive advertising and communication plan.Execution of the campaign across multiple media channels, including traditional outlets, digital platforms, and social media.
⦁ Creation of informative awareness materials using infographics to simplify key messages and enhance public understanding.
⦁ Conducting professional model photoshoots for use in all campaign visuals.

Outcome

The campaign successfully positioned the Charter Schools as a progressive educational offering aligned with the emirate’s strategic vision, while ensuring clarity, engagement, and visual consistency across all public-facing materials.