Dubai Safari Park

Project Timeline

2017

Service Used

Campaigns & Advertising Digital Marketing

Case Study

We were honored to lead the launch campaign of Dubai Safari Park, which included developing the strategic and marketing plan, executing the opening promotional campaign, and applying the branding identity across the park’s facilities. This covered key touchpoints such as main gates, transport vehicles, visitor areas, and the gift shop, creating a unified visual experience that reflects the park’s spirit and enhances its public presence.

A Creative Journey to Launch Dubai Safari Park

Commissioned by: Dubai Municipality – Government of Dubai

Overview

As part of the grand opening of one of Dubai’s most prominent eco-tourism destinations, we were entrusted with developing and executing a comprehensive campaign to launch Dubai Safari Park, aiming to establish a strong visual identity and public presence from day one.

Our Role

1. Developing the strategic and marketing plan aligned with the park’s vision as a unique and immersive destination.
2. Executing the promotional campaign to support the launch, including creative messaging and visual communications.
3. Applying the branding identity seamlessly across all visitor-facing touchpoints to ensure a consistent and engaging experience.

Outcome

- Design and implementation of brand identity applications on:
- Main entrance gates
- Internal transport vehicles
- Visitor gathering areas
- Gift shop and public facilities
- A unified visual experience that reflects the park’s spirit and elevates the audience’s engagement from the first impression.

Impact

This integrated campaign played a vital role in creating a memorable launch experience for visitors, reinforcing the park’s brand as a space where nature, education, and entertainment come together under a bold and cohesive visual identity.