NAFIS Award Launch Campaign | Brand, Media & Event Design

Commissioned by: Emirati Talent Competitiveness Council (NAFIS)
Duration: 6 months

The Challenge

As part of the UAE’s drive to empower Emirati talent, the launch of the first NAFIS Award required a national level campaign that reflects the award’s strategic value and long term vision. The campaign was planned to culminate in a high profile ceremony attended by His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the United Arab Emirates, and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai, adding an exceptional level of visibility, precision, and creative responsibility.

Our Role

We designed the official logo and full visual identity for the award, capturing its mission and positioning within the national narrative. Under a six month partnership with the Council, we developed and executed a full campaign that included:
⦁ Social media content (Arabic/English)
⦁ Promotional and explainer videos
⦁ Printed materials such as the participant guide
⦁ Interactive pitch decks and animated presentation design
⦁ Unified visual theme for the awards ceremony.

Event Design

We led the visual design for the award ceremony, which was held in the presence of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the United Arab Emirates, and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai. Our scope included all on screen visuals, animated videos, and stage graphics , delivering a seamless, high impact experience that reflected the national significance of the event.

Outcome

The campaign positioned the NAFIS Award as a milestone in the UAE’s talent agenda. It delivered a unified, professional, and emotionally compelling brand experience , from public engagement to executive level presentation.