In collaboration with Dubai Municipality, we contributed to the development and execution of the creative visual identity for Circle Dubai, an environmental initiative aimed at promoting sustainability and the circular economy across the emirate.

Our scope included building a unified visual concept that brings the message “Be Part of the Circle” to life, with a strong focus on highlighting the importance of individual roles and everyday actions in creating real impact, alongside designing and producing a series of visual assets and videos for digital platforms.

The campaign supports Dubai’s ambitious vision to divert 100% of waste from landfills by 2041, reinforcing long-term sustainability through behaviour change and community engagement.